Safe Saddle, Bike Smater

 

An assignment for New Ventures Class we were led through the conceptualization, development and testing of a new business venture. This project focused on developing a bicycle insurance company that could help keep cyclists safe through collecting trip data and suggesting the safest routes. Bicycles are a growing mode of transportation for millions of americans however there is no service in place to help users cover the damage and theft of their bicycles. Trip routes suggested through navigation apps don’t take into account cyclists’ safety and is not updated at the rate of car traffic data.

Team: Gordon Grado & Aaron Wolf

 

 

 

User interface design 

User Interface design concept. 

User Interface design concept. 

Navigation and problem reporting through wearable app.

Navigation and problem reporting through wearable app.

Users can lower insurance premiums buy investing in security gear, purchase through the app allows for additional revenue streams. 

Users can lower insurance premiums buy investing in security gear, purchase through the app allows for additional revenue streams. 

Concept Ideation 

Initial concept clustering. 

Initial concept clustering. 

Business Model Development 

Rough draft exploring business model. This led us to pivot our offering from a traditional car insurance model to a new more accessible service. 

Rough draft exploring business model. This led us to pivot our offering from a traditional car insurance model to a new more accessible service.