Designing for Small Business Owners in Mumbai
Winter of 2015 we had the chance to work with the team at Godrej & Boyce’s innovation team to create design solutions for small business owners. Our team took to the markets of Mumbai to conduct ethnographic research with a variety of users. After collecting and synthesizing research we Identified opportunities for Godrej to learn from small business owners by engaging them on a new digital platform. Developed road map defining how to best utilize existing capabilities to grow platform over time.
Along with Courtney Garland we led our indian team through design process, while teaching research and innovation methods. Conducted interviews and observational research with small business owners in Mumbai that created understanding of new opportunities for business growth.