Designing for Small Business Owners in Mumbai

 

Winter of 2015 we had the chance to work with the team at Godrej & Boyce’s innovation team to create design solutions for small business owners. Our team took to the markets of Mumbai to conduct ethnographic research with a variety of users.  After collecting and synthesizing research we Identified opportunities for Godrej to learn from small business owners by engaging them on a new digital platform. Developed road map defining how to best utilize existing capabilities to grow platform over time.  

Along with Courtney Garland we led our indian team through design process, while teaching research and innovation methods. Conducted interviews and observational research with small business owners in Mumbai that created understanding of new opportunities for business growth. 

 

 

Research and Interviews

 Mumbai's Dadar Flower Market.

Mumbai's Dadar Flower Market.

 Interviews with subjects in their homes. 

Interviews with subjects in their homes. 

 Inventory storage in Chor Bizarre. 

Inventory storage in Chor Bizarre. 

Analysis and Synthesis 

IMG_6933.jpg

CONCEPT ORGANIZATION 

 Organizing and clustering concepts from ideation session. 

Organizing and clustering concepts from ideation session.